IBM recently implemented a series of deals designed to help Business Partners to achieve more closely with IBM unaintegración SmartCloud, making it easier to connect
with customers, create new applications and improve their ability to cloud computing.
Cloud computing, the growth estimate is projected to exceed 214 billion dollars for 2020 (according to Forrester Research) has become a catalyst for attracting new business value through innovation, stronger relationships with customers and time-to-market faster, accompanied by a reduction in costs and complexity.
IBM introduced a series of resources for its 121 000 Business Partners, including among others:
· Ready for IBM SmartCloud Services: This new program helps customers find the technology Business Partner that is certified for IBM SmartCloud. In the new online directory of IBM technology partners certified business is divided into categories such as business applications, collaboration, development and testing tools, infrastructure and security services and monitoring. This allows IBM Business Partners quickly start and participate in the transformation of industry towards cloud computing.
Tech Talk for Cloud Computing: The IBM Business Partners can now improve their technical skills in cloud computing, a virtual training series on IBM developerWorks. Tech Talk Series IBM for cloud computing will be dictated by IBM experts and industry.
Social Business Tool Kit: This new toolkit allows IBM Business Partners integrate custom applications with an interface to IBM Business SmartCloud for Social Services. Developers can use OpenSocial APIs to access the profiles contacts, meetings, files and data from Business for Social SmartCloud communities. Businesses can write custom actions to the web experience SmartCloud for Social Business.
SmartCloud Entry on IBM System x: The Business Partners can now help small businesses to experience the benefits of cloud computing with the reference configuration of lowest price (about $ 60,000 list price) of Entry in SmartCloud IBM System x. Entry is an offer SmartCloud easy to implement and simple to use that brings a self-service portal for provisioning of workloads virtualized image management and monitoring. This new configuration offers a template for Business Partners to help customers deploy a private cloud with a time-to-value faster.
IBM business partners drive the success of customers in the cloud
These new resources will come as the IBM Business Partners gain from the cloud and drive new innovations to customers globally. IBM also announced two new partnerships with clients: LINK Institute of Switzerland, and Tele Ticket Service.
The LINK Institute of Switzerland, a leading market research, is working with the Business Partner nViso to better understand customer perceptions. The software uses video to capture nViso emotional responses that people have seen while watching an online advertisement. Using IBM software and IBM SmartCloud analytics, images are analyzed in terms of seven basic emotions. The results give customers the LINK Institute of Switzerland an important scientific knowledge about how people respond to brands and messages. For example, an insurance company could quickly understand how to match your brand the people in your target demographic groups compared to competitors' brands. The results can also be divided by demographic or compared with the campaigns of competitors. Before this solution, companies could only grasp basic anecdotal impressions, based on the ability of people to remember emotional reactions.
Tele Ticket Service, a leader in online ticket sales, is working with IBM Business Partner Numius to better understand the buying patterns of consumers. Numius partnered with IBM Business Partners IRIS Ondit ICT and to develop an analytical solution in the cloud.
With this new system, Numius analyzes buying trends of consumers in real time, allowing Tele Ticket Service offer event organizers the skills they need to improve
sales. Now, instead of programming a predetermined event and the venue, the ticket prices and volume estimates based on inputs, event organizers can plan and promote events based on real data: who is buying tickets, what price, what type of seat and historical buying patterns.
The combination of IBM technology and Numius is driving higher sales and greater customer satisfaction for Tele Ticket Service. For example, to sell tickets for a recent tour of U2, Tele Ticket Service used the analysis of real-time sales to successfully propose the addition of a second concert, which doubled revenue.
"Cloud computing is changing the very fabric of business. The cost effectiveness, safety and simplicity that can provide customers provide organizations try new things and identify new growth opportunities, "said Mark Hennessy, general manager of IBM Global Business Partners.
"As we grow the adoption of cloud in the channel in 2012, Business Partners will have to consider a number of issues, for example, choose cloud services and branding decisions, training and customer pricing models. IBM provides a simplified approach to help Business Partners to make these decisions and, in turn, provide a solid foundation for adopting innovative business models in the cloud and generate new revenue streams. "
More de1000 Business Partners are working with IBM on cloud computing projects. With IBM Cloud Computing Specialty as the core of our partnership programs, partners from all areas are reinventing their businesses to align with one of five business models: Cloud Application Providers, Cloud Builders, Cloud Infrastructure Providers, Cloud Services Solution Cloud Providers and Technology Providers.
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