The meaning of the term "electronic commerce" has changed over time. Originally, "electronic commerce" meant the facilitation of electronic commerce transactions, usually using technology like Electronic Data Exchange (EDI, introduced late 70) to send documents as purchase orders or invoices.
He later went on to include activities more precisely called "Trade Network" - the purchase of goods and services through the World Wide Web via secure servers (such as HTTPS, a special server protocol that encrypts (encrypts) the performance confidential orders for consumer protection and data of the organization) with electronic purchasing cards and electronic payment services such as credit card authorizations.
Types of electronic commerce
It differs from direct electronic commerce (which, by referring to digital goods or services, is executed entirely by computer) of indirect (based on physical goods or services even when they allow a celebration of technological means, require the traditional physical environment for compliance). It is also often categorized in e-commerce business to business (B2B), business to consumer (B2C), consumer to consumer (C2C) or between business and government (B2G) and government-to-consumer (G2C).
Key success factors in e-commerce
Several factors have played an important role in the success of e-commerce companies. Among them are:
Provide value to customers. Vendors can achieve this by offering a product or a product line that attracts potential customers at a competitive price like that happen in a non-mail.
Providing service and performance. Offering a friendly shopping experience, interactive as could be achieved in a face-to-face.
Provide an attractive website. The use of colors, graphics, animation, pictures and different fonts can increase the success in this regard.
Provide an incentive for consumers to buy and return. Sales promotions can include coupons, special offers and discounts. The sites connected by links and advertising programs can help in this regard.
Providing personal attention. Webs personalized purchase suggestions and special offers personalized pave the way to replace the personal contact that can be found in a traditional outlet.
Providing a sense of community. Chat areas, forums, customer registration, loyalty schemes and affinity programs can help.
Providing reliability and security. Parallel servers, hardware redundancy, fail-safe technology, information encryption and firewalls achieve that e-commerce operation at all times, even creating an image of solidity to customers.
Possessing the total consumer experience. This is achieved by treating the consumer as part of a great experience, thereby improving the perception of your brand over its competitors. This is linked to the call emotional marketing.
Optimizing business processes, possibly through re-engineering technologies of information.
Allowing consumers to help themselves. Providing self-help without assistance systems can help in this regard. It is the principle of learning by doing.
Helping consumers to do the job of consuming. Vendors can provide this help to expand the comparative information and product searches. Provision of component information and comments on safety and hygiene can help retailers to define the work of the buyer.
Build a solid business model. If this key success factor had appeared in textbooks in 2000, many companies 'dot com' would not have broken.
Creating a value chain in which one is directed to a "limited" number of key competencies. (Electronic stores can appear either specialist or generalist).
Operate at or near the limit of technology and staying there as technology continues to change (but remembering that the fundamentals of commerce remain indifferent to technology).
Build an organization with enough agility and alert systems to respond quickly to changes in the economic, social and physical development of a business. Application of technology watch and business intelligence.
Suitability of product in the On-Line Sale and Sale Physics
Some products or services appear more suitable for online sales, others however, are more suitable for offline sales. Many successful purely virtual companies deal with digital products such as the storage, modification and retrieval of information, music, cinema, education, communication, education, software, photography and financial transactions.
Virtual marketers can sell digital products and services successfully. Such products generally have a high ratio of value added, may also involve major purchases or contact people located in remote locations. Items can be entered through a standard letterbox as CDs, DVDs and books - are particularly suitable for virtual commerce.
Products such as spare parts (spare parts) products for both consumer and industrial washing machines, also appear to be good candidates for online sales. Retailers often need to order parts specifically because they do not store them in their places - please e-commerce solutions do not compete with retail stores but with other ordering systems. One factor of success in this niche market may be to provide consumers with accurate and reliable information on which part you need your product version, for example by providing parts lists with a serial number.
Some additional elements
Finally, we mention that the business strategies based on new models that incorporate IT as key elements to consider include:
a. - The creation of a value chain
b. - Decisions on the information structure (standardization, formalization and locus of control)
c. - The use of appropriate tools (data warehouse, dataminig, datamart, business intelligence and knowledge management)
d. - The infrastructure of information technology (architecture, security, connectivity
e. - Systemic thinking that allows an integrated view of learning and development, operational efficiency, customer positioning and financial performance.
He later went on to include activities more precisely called "Trade Network" - the purchase of goods and services through the World Wide Web via secure servers (such as HTTPS, a special server protocol that encrypts (encrypts) the performance confidential orders for consumer protection and data of the organization) with electronic purchasing cards and electronic payment services such as credit card authorizations.
Types of electronic commerce
It differs from direct electronic commerce (which, by referring to digital goods or services, is executed entirely by computer) of indirect (based on physical goods or services even when they allow a celebration of technological means, require the traditional physical environment for compliance). It is also often categorized in e-commerce business to business (B2B), business to consumer (B2C), consumer to consumer (C2C) or between business and government (B2G) and government-to-consumer (G2C).
Key success factors in e-commerce
Several factors have played an important role in the success of e-commerce companies. Among them are:
Provide value to customers. Vendors can achieve this by offering a product or a product line that attracts potential customers at a competitive price like that happen in a non-mail.
Providing service and performance. Offering a friendly shopping experience, interactive as could be achieved in a face-to-face.
Provide an attractive website. The use of colors, graphics, animation, pictures and different fonts can increase the success in this regard.
Provide an incentive for consumers to buy and return. Sales promotions can include coupons, special offers and discounts. The sites connected by links and advertising programs can help in this regard.
Providing personal attention. Webs personalized purchase suggestions and special offers personalized pave the way to replace the personal contact that can be found in a traditional outlet.
Providing a sense of community. Chat areas, forums, customer registration, loyalty schemes and affinity programs can help.
Providing reliability and security. Parallel servers, hardware redundancy, fail-safe technology, information encryption and firewalls achieve that e-commerce operation at all times, even creating an image of solidity to customers.
Possessing the total consumer experience. This is achieved by treating the consumer as part of a great experience, thereby improving the perception of your brand over its competitors. This is linked to the call emotional marketing.
Optimizing business processes, possibly through re-engineering technologies of information.
Allowing consumers to help themselves. Providing self-help without assistance systems can help in this regard. It is the principle of learning by doing.
Helping consumers to do the job of consuming. Vendors can provide this help to expand the comparative information and product searches. Provision of component information and comments on safety and hygiene can help retailers to define the work of the buyer.
Build a solid business model. If this key success factor had appeared in textbooks in 2000, many companies 'dot com' would not have broken.
Creating a value chain in which one is directed to a "limited" number of key competencies. (Electronic stores can appear either specialist or generalist).
Operate at or near the limit of technology and staying there as technology continues to change (but remembering that the fundamentals of commerce remain indifferent to technology).
Build an organization with enough agility and alert systems to respond quickly to changes in the economic, social and physical development of a business. Application of technology watch and business intelligence.
Suitability of product in the On-Line Sale and Sale Physics
Some products or services appear more suitable for online sales, others however, are more suitable for offline sales. Many successful purely virtual companies deal with digital products such as the storage, modification and retrieval of information, music, cinema, education, communication, education, software, photography and financial transactions.
Virtual marketers can sell digital products and services successfully. Such products generally have a high ratio of value added, may also involve major purchases or contact people located in remote locations. Items can be entered through a standard letterbox as CDs, DVDs and books - are particularly suitable for virtual commerce.
Products such as spare parts (spare parts) products for both consumer and industrial washing machines, also appear to be good candidates for online sales. Retailers often need to order parts specifically because they do not store them in their places - please e-commerce solutions do not compete with retail stores but with other ordering systems. One factor of success in this niche market may be to provide consumers with accurate and reliable information on which part you need your product version, for example by providing parts lists with a serial number.
Some additional elements
Finally, we mention that the business strategies based on new models that incorporate IT as key elements to consider include:
a. - The creation of a value chain
b. - Decisions on the information structure (standardization, formalization and locus of control)
c. - The use of appropriate tools (data warehouse, dataminig, datamart, business intelligence and knowledge management)
d. - The infrastructure of information technology (architecture, security, connectivity
e. - Systemic thinking that allows an integrated view of learning and development, operational efficiency, customer positioning and financial performance.
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