In previous posts we talked about the enormous importance of implementing a strategy of added value in your business and how it can make the difference between middle-income or high profits.
Why? It's simple. We all like getting something "extra" for our money. We love that our expectations are exceeded.
So, imagine for example if you plan to invest $ 100 in product X when making your purchase, you get well is a bonus, speed and a smile. This is called value added, and only then:
will be more than satisfied
feel that your money is worth more
will be more open to buying the same place the next time
not have any reservations in recommending this business you know
Thus the benefits of providing added value are many and will make your customers come back again and again to your business.
Today I share a list of tips and ideas to provide value added. Remember though that you will probably have to spend some extra bucks in the implementation of this strategy to be returned to the respective benefits, so that in the equation, always come out winning.
Your local image. Customers prefer to shop in places that look good, pleasing to the eye and clean. The image of your business is crucial.
Picture of your collaborators. People value good introduction to who attends it, neatness and good treatment
Monitor the service. Many customers value greatly the mere fact that a supervisor approaches to ask if they are listening carefully. Quite a detail that adds tremendous value to our business
Gifts to children. If your business has to do with children or is frequented by ladies accompanied by their children, it is always desirable to provide a small gift, even if they are not the primary customer. This draws attention and makes it more enjoyable relationship with your client. The candy or balloons are ideal for this purpose
Fast service. The best value you can offer is prompt and careful attention. In fact the speed to get what we want is often a deciding factor when buying. View: delivery service.
Call after sales. Another action ideal for car sales, houses, machinery, white goods, for example, is the call to the customer a few days after the sale. Simply ask if everything is fine and even risking a claim transmitted to the client a huge sense of appreciation for their money.
The magic word. If something we value all is that we thank our visit, our purchase, our preference, our hopes and our recommendation. Saying "thank you" can make a difference.
Examples of Implementation of Value Added Shares
Food businesses. For the consumer, delivering a sweet along with the account or dessert.
Machine Shop. By providing services or repairs, deliver cars washed.
Stations. For fuel consumption: glass cleaner, review of air in the tires.
Sale of computers. Offers the first free maintenance cleaning per year and one month of free telephone counseling.
Medical clinic. Give your customers a free guide to improve your health in general than the specific treatment you are providing.
Dentist. You can give your customers (especially children) the extracted tooth in a special packaging (for the mouse of the teeth).
Sale of apartments. A brochure with ideas and combinations ideal for decorating your home.
The taxi driver. That makes nice music. Whose cab smells good and is low to open the door to customers.
Restaurants. Having live music, special area with games for children.
Hardware. Offering free installation in the purchase of certain products.
Curio shops. Offer gift pack at no additional cost.
Getting Started
The first steps for implementation are concerned with analyzing the specific processes of your business to determine key points where you can pursue a strategy of added value. Then, corresponding to a budget that allows us to determine how much to invest in this strategy and a projection of the benefits to the short, medium and long term.
Finally remember, there is a difference between providing added value and give something in return for poor service. If you offer your customer something that exceeds your expectations then it will achieve satisfaction and pleasure. Conversely, if your service is poor is more convenient to focus all efforts on improving it instead of trying to "disguise" with gifts for the final effect could be negative.
Why? It's simple. We all like getting something "extra" for our money. We love that our expectations are exceeded.
So, imagine for example if you plan to invest $ 100 in product X when making your purchase, you get well is a bonus, speed and a smile. This is called value added, and only then:
will be more than satisfied
feel that your money is worth more
will be more open to buying the same place the next time
not have any reservations in recommending this business you know
Thus the benefits of providing added value are many and will make your customers come back again and again to your business.
Today I share a list of tips and ideas to provide value added. Remember though that you will probably have to spend some extra bucks in the implementation of this strategy to be returned to the respective benefits, so that in the equation, always come out winning.
Your local image. Customers prefer to shop in places that look good, pleasing to the eye and clean. The image of your business is crucial.
Picture of your collaborators. People value good introduction to who attends it, neatness and good treatment
Monitor the service. Many customers value greatly the mere fact that a supervisor approaches to ask if they are listening carefully. Quite a detail that adds tremendous value to our business
Gifts to children. If your business has to do with children or is frequented by ladies accompanied by their children, it is always desirable to provide a small gift, even if they are not the primary customer. This draws attention and makes it more enjoyable relationship with your client. The candy or balloons are ideal for this purpose
Fast service. The best value you can offer is prompt and careful attention. In fact the speed to get what we want is often a deciding factor when buying. View: delivery service.
Call after sales. Another action ideal for car sales, houses, machinery, white goods, for example, is the call to the customer a few days after the sale. Simply ask if everything is fine and even risking a claim transmitted to the client a huge sense of appreciation for their money.
The magic word. If something we value all is that we thank our visit, our purchase, our preference, our hopes and our recommendation. Saying "thank you" can make a difference.
Examples of Implementation of Value Added Shares
Food businesses. For the consumer, delivering a sweet along with the account or dessert.
Machine Shop. By providing services or repairs, deliver cars washed.
Stations. For fuel consumption: glass cleaner, review of air in the tires.
Sale of computers. Offers the first free maintenance cleaning per year and one month of free telephone counseling.
Medical clinic. Give your customers a free guide to improve your health in general than the specific treatment you are providing.
Dentist. You can give your customers (especially children) the extracted tooth in a special packaging (for the mouse of the teeth).
Sale of apartments. A brochure with ideas and combinations ideal for decorating your home.
The taxi driver. That makes nice music. Whose cab smells good and is low to open the door to customers.
Restaurants. Having live music, special area with games for children.
Hardware. Offering free installation in the purchase of certain products.
Curio shops. Offer gift pack at no additional cost.
Getting Started
The first steps for implementation are concerned with analyzing the specific processes of your business to determine key points where you can pursue a strategy of added value. Then, corresponding to a budget that allows us to determine how much to invest in this strategy and a projection of the benefits to the short, medium and long term.
Finally remember, there is a difference between providing added value and give something in return for poor service. If you offer your customer something that exceeds your expectations then it will achieve satisfaction and pleasure. Conversely, if your service is poor is more convenient to focus all efforts on improving it instead of trying to "disguise" with gifts for the final effect could be negative.
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