Saturday, March 31, 2012

BlackBerry returns to business market

Research in Motion (RIM), the Canadian company that manufactures the BlackBerry smartphone, go in the future re-focus on its business customers. The company fights to survive and change his strategy. The first three months was a loss of $ 125 million, about 95 million euros, recorded.

In the same period last year the group made a profit of $ 934 million. But the sale of BlackBerry burps backwards: more and more business customers prefer a model with the iPhone or the Android operating system. The sale of BlackBerry declined by 21 percent in the first quarter. It is the fifth consecutive quarter that the revenue declines.

The plane was a few years ago the gadget among businessmen, but has since been largely overtaken by other smartphones like the Apple iPhone. BlackBerry now even drag along a quaint image. Last year there were then also technical problems with the network, the credibility attacked.

The top management resigned in January. Now the company will present a new strategy, which is returned to the roots: the corporate market. The software would be offered to third parties. As a last resort closes CEO Thorsten Heins a sale of the company itself does not matter.

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